Date Modified: 10/10/2011

ICE-TECH Advanced Lens Technologies, the exclusive manufacturer of the THIN-ICE Lens, announced a major expansion and change in senior management. Founder and current President Allen Weatherby will pass the reigns to Beth Showalter as successor.

ICE-TECH is one of the few All-American lens companies and production facilities in the U.S. and prides themselves on their timely delivery and high quality. Based in Atlantic Beach, FL, the company is ready to expand and grow even more. Weatherby believes that Showalter is just the person for the job.

Formerly the Director of Sales and Marketing, Beth Showalter implemented new sales and marketing tactics and also served as the manager of production. Weatherby said, “I feel privileged to have someone of her quality working with us. Beth has shown the ability to bring us to the next level. For our customers, it will be a smooth transition, since she is well respected and very knowledgeable about our products. For our employees, I believe they will welcome the energy, enthusiasm, and continue the team building she has already accomplished in her previous roles.”

Showalter says that she is thrilled and honored to be chosen as the youngest ever President of a Lens Company. She understands her responsibility to be a role model to other young professionals in the industry. “After spending the past two years at ICE-TECH working in every phase of the operation, most recently as Director of Sales and Marketing, I am confident that I can deliver new and innovative products that will exceed customer expectations.”

Her expanded duties regarding the overall management of the financial and personnel side of the business will be a fresh and exciting challenge for her. Weatherby, the Founder of ICE-TECH Advanced Lens Technologies, will stay on as CEO and shift his focus to new Research and Development projects. Showalter says “I look forward to working closely with Allen [Weatherby] during this transition, and will continue to draw from his business expertise as well as his technical abilities, to keep ICE-TECH Advanced Lens Technologies as an innovator of lens technologies.”

ICE-TECH is known for its innovative technology and producing all digital lenses. The company mission is simple: To provide the Eye Care Professionals with fast, quality service and to equip them with the best lens designs possible, for the new digital age.

For more information, contact:

ICE-TECH Advanced Lens Technologies
904.247.2627 and



59 West 9th Street • Atlantic Beach, Fl 32233 USA

Phone: (888) ICE-TECH • Fax: (888) ICE-FAXX