Date Modified: 6/16/2011

Atlantic Beach, FL—ICE-TECH Advanced Lens Technologies, the exclusive manufacturer of the THIN-ICE Lens, has been quietly paying the dining out bill for its customers since March 1st. The company best known for its high-wraps has joined forces with Drivewear to offer a $50 Restaurant Gift Card for every 10 pairs of Drivewear lenses ordered.

Drivewear lenses are capable of sensing and reacting to varying light conditions both outside and behind the windshield of the car. From bright sunlight accompanied by intense, blinding glare, to overcast inclement conditions, Drivewear lenses provide the wearer with the appropriate visual solution.

Drivewear lenses provide glare protection through polarization and enhance and protect vision through photochromics which respond to both visible and UV light. By combining the strengths of two of the most important technologies in eyewear today we have developed the lens of tomorrow—Drivewear.

In the past, clear eyewear was enough. In bright light conditions, polarized sunwear was enough. This is no longer true. Today our lives are strongly influenced by the automobile, which has changed the way we experience the outdoors. We need a third category of lenses in our modern, automobile-centered world: Drivewear.

The promotion is good through June 30th, 2011.

For more information, contact:

Beth Showalter, Director of Sales and Marketing
ICE-TECH Advanced Lens Technologies
904.247.2627 and



59 West 9th Street • Atlantic Beach, Fl 32233 USA

Phone: (888) ICE-TECH • Fax: (888) ICE-FAXX